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    Odyseo

    Digital marketing in Cyprus that turns spend into enquiries

    One senior strategist connecting SEO, Google Ads, social advertising and your website, so every channel works towards the same commercial goal. Based in Limassol, working in English and Greek.

    Find where your marketing budget is leaking

    Share your website and current situation. Antriana will review the fit and reply within one working day with the most useful next step — even if Odyseo is not the right provider.

    • Founder-led strategy and delivery
    • EVERYTEC LTD (HE 389338), registered in Limassol, Cyprus
    • Strategy in English and Greek
    • Reply within one working day

    Proof

    Case study: 49 B2B leads from under €3K in paid-media spend

    Sector
    Specialist industrial manufacturer selling high-value technical equipment internationally
    Starting problem
    Budget lost to irrelevant searches; tracking could not show which campaigns produced real enquiries
    What Odyseo changed
    Intent-based campaign structure, tighter targeting, dedicated landing pages and corrected conversion tracking
    Period
    One quarter
    Result
    49 B2B leads, 28 qualified enquiries, qualified cost per lead under €108
    Client identity
    Withheld at the client's request

    A historical result from one engagement, not a guarantee for yours.

    Read the full case study

    Marketing in Cyprus is small-market and international at the same time

    Cyprus businesses rarely have one audience. A Limassol shipping firm, a Nicosia accounting practice and a Paphos property developer each sell to a mix of Greek-speaking locals, English-speaking residents and international buyers. A single campaign aimed at 'Cyprus' usually wastes money on at least one of them.

    Many companies here already spend on marketing: an SEO retainer with one supplier, Google Ads with another, social posts in-house. Nobody owns the full picture, so channels compete for credit while enquiries stay flat.

    Odyseo starts by mapping who buys from you, what they search for and where your budget currently goes. Then we build one plan across search, paid media, landing pages and tracking, and report on enquiries and revenue rather than clicks.

    Looking for a marketing agency in Cyprus?

    If you are comparing digital marketing agencies in Cyprus, ask who will actually run your account. With Odyseo you work directly with Antriana, the founder, with trusted specialists brought in only where the project needs them. No account managers in between, no fixed packages, and clear responsibility for results.

    What the work includes

    SEO & GEO

    English and Greek search strategy, technical fixes and commercial pages, plus visibility in AI answers such as ChatGPT and Google AI Overviews.

    Google Ads and paid media

    Search, Performance Max, Meta and LinkedIn campaigns built around qualified leads, with budgets set by what each channel returns.

    Landing pages and conversion

    Pages that match what people searched for and make the next step obvious, so paid and organic traffic turns into enquiries.

    Tracking you can trust

    Analytics, conversion tracking and lead source reporting set up properly, so decisions are based on enquiries and sales, not vanity metrics.

    Who this is for

    A good fit

    • B2B and service businesses in Cyprus selling a considered purchase
    • Companies already spending on marketing across several suppliers or channels
    • Teams that want enquiries and revenue reported, not clicks
    • Businesses with local Greek-speaking and international English-speaking buyers

    Not a good fit

    • Businesses looking for day-to-day social posting or community management
    • Companies wanting guaranteed rankings or a fixed number of leads
    • Anyone not ready to share analytics, ad and sales data

    What working together looks like

    1. Days 1–30: Discovery and priorities

      Review every channel, your website and tracking. Validate conversions, research audience and demand in English and Greek, and agree a short list of priorities tied to enquiries.

    2. Days 31–60: Implementation

      Fix tracking, launch or restructure campaigns, improve the landing pages that matter most, and start the SEO changes with the highest commercial value.

    3. Days 61–90: Optimisation

      Move budget and effort towards what produces qualified enquiries at an acceptable cost, cut what does not, and set the plan for the next quarter.

    Who does the work

    Antriana leads strategy and does the core work herself. Trusted specialists (for example development or design) join only when the scope needs them, and you always know who is doing what.

    Meetings and reporting

    A short call every two weeks in the first 90 days, then monthly. A written monthly report on enquiries, cost per enquiry and what changes next — not a dashboard of impressions.

    Typical deliverables

    A channel and tracking audit, a prioritised 90-day plan, campaign builds or restructures, landing-page improvements, SEO fixes and a monthly report. How SEO, paid media, landing pages and tracking fit together is planned as one system: paid search reveals which terms convert, SEO builds lasting visibility for them, landing pages convert both, and tracking shows which channel produced each enquiry.

    What we need from you

    Access to analytics, ad accounts, Search Console and your website; a contact who can approve changes; and honest feedback on lead quality from sales.

    Engagement length

    Most engagements start with a 90-day phase so there is enough data to judge results, then continue month to month by agreement.

    Budget expectations

    If paid advertising is part of the plan, we recommend at least €1,000 per month in ad spend (paid directly to Google, Meta or LinkedIn). Below that, Cyprus data volumes are usually too small to optimise reliably.

    Get a review of your current marketing

    Your questions, answered

    Which industries do you work with in Cyprus?

    Mainly B2B and service businesses: shipping and logistics, fintech and payments, professional services, real estate, hospitality and technology companies. If you sell a considered purchase, the approach usually fits.

    Do you run campaigns in Greek as well as English?

    Yes. We plan Greek and English separately because people search and respond differently in each language, rather than translating one campaign into the other.

    Can you work with our existing suppliers?

    Yes. Sometimes the best first step is to review what your current SEO or ads supplier is doing and set shared goals. We only replace what is not working.

    How do we start?

    With a call about your goals, audience and current marketing. If there is a fit, you get a written scope and priorities before any work begins.

    We already have an agency. Why change?

    You may not need to. Often the first step is an independent review of what each supplier does and whether the channels work together. We only replace what is not working.

    How soon will we see results?

    Tracking and paid-media fixes usually show an effect within the first 30–60 days. SEO takes longer. We agree leading indicators up front so you can judge progress before revenue materialises.

    Do we keep ownership of our accounts and data?

    Yes. Ad accounts, analytics and all data stay in your name. We work with access you grant and can remove at any time.

    More for Cyprus businesses

    Where is your marketing budget leaking?

    Let's look at your channels, your website and your goals, and see whether working together makes sense.

    Find where your marketing budget is leaking

    Share your website and current situation. Antriana will review the fit and reply within one working day with the most useful next step — even if Odyseo is not the right provider.