Google Ads in Cyprus, managed for leads rather than clicks
Search and Performance Max campaigns for Cyprus businesses, set up by a senior strategist who checks every search term, every conversion and every euro.
Review my Google Ads accountShare your website and current situation. Antriana will review the fit and reply within one working day with the most useful next step — even if Odyseo is not the right provider.
- Founder-led strategy and delivery
- EVERYTEC LTD (HE 389338), registered in Limassol, Cyprus
- Strategy in English and Greek
- Reply within one working day
Proof
Case study: 63 first-time customers through Google Ads
- Sector
- Regulated online gaming (iGaming) operator
- Starting problem
- Cheap registrations made campaigns look successful while hiding whether anyone became a paying customer
- What Odyseo changed
- Campaigns segmented by intent, success redefined as first-time customers, Google Ads data compared with backend customer data, spend moved away from non-transacting traffic
- Period
- 63 customers in one month; ~€25K attributed revenue on €15K spend (~1.67× ROAS) across the wider campaign period
- Result
- 466 registrations and 63 first-time customers attributed to Google Ads
- Client identity
- Withheld at the client's request
A historical result from one engagement, not a guarantee for yours.
Read the full case studyWhy Google Ads in Cyprus often underperforms
Search volumes in Cyprus are small. That makes every wasted click more expensive: broad keywords, Google's automatic suggestions and loose location settings can spend a monthly budget on searchers in Greece, students looking for jobs or people who will never buy.
The second problem is tracking. Many accounts count page views or button clicks as conversions, so Google's bidding optimises towards the wrong thing and reports look healthier than the sales figures.
We tighten location and language targeting, build keyword lists around buying intent in English and Greek, send traffic to pages that match the search, and track real enquiries and calls. Budgets then follow what actually produces customers.
Comparing PPC agencies in Cyprus?
Ask who reviews your search terms and how often, and what counts as a conversion in your account. At Odyseo, the founder manages the strategy and reviews the account herself. You get plain reporting on cost per enquiry and what changed, not a dashboard of impressions.
What the work includes
Account audit
Review targeting, keywords, search terms, conversion tracking and landing pages to find where budget is being wasted.
Campaign structure
Search and, where it fits, Performance Max campaigns organised by service and language, with negative keywords maintained continuously.
Landing pages
Pages that match each ad group's search intent, so more clicks become enquiries.
Tracking and reporting
Form submissions, calls and qualified leads tracked properly, with monthly reporting on cost per enquiry and next actions.
Who this is for
A good fit
- Cyprus businesses spending at least €1,000 per month on Google Ads, or ready to
- Lead-generation and B2B companies whose enquiries have real value
- Accounts with traffic but flat or poor-quality enquiries
- Businesses targeting both Greek-speaking and English-speaking searchers
Not a good fit
- Monthly ad budgets below €1,000 — the data is usually too thin to optimise
- Anyone wanting results judged on clicks or impressions
- Businesses unwilling to set up proper conversion tracking
What working together looks like
Days 1–30: Audit and tracking
Audit targeting, search terms, keywords and landing pages. Validate conversion tracking so Google optimises towards real enquiries, and research demand in English and Greek.
Days 31–60: Rebuild and launch
Restructure campaigns by service and language, tighten location settings, add negative keywords, and connect each ad group to a matching landing page.
Days 61–90: Optimise for lead quality
Review search terms weekly, compare conversions with lead quality from sales, and move budget towards the campaigns producing customers at an acceptable cost.
Who does the work
Antriana leads strategy and does the core work herself. Trusted specialists (for example development or design) join only when the scope needs them, and you always know who is doing what.
Meetings and reporting
A short call every two weeks in the first 90 days, then monthly. A written monthly report on enquiries, cost per enquiry and what changes next — not a dashboard of impressions.
Typical deliverables
Account audit, campaign structure, keyword and negative-keyword lists, ad copy in English and Greek, conversion-tracking setup, weekly search-term reviews and a monthly report on cost per enquiry.
What we need from you
Admin access to your Google Ads account and analytics, a clear definition of a good lead, and regular feedback on which enquiries became customers.
Engagement length
Most engagements start with a 90-day phase so there is enough data to judge results, then continue month to month by agreement.
Landing pages and minimum spend
Landing-page recommendations are included; building new pages is scoped separately when needed. We recommend a minimum of €1,000 per month in ad spend, paid directly to Google. Your account and data always stay yours.
Your questions, answered
What budget do I need for Google Ads in Cyprus?
It depends on your service, competition and how many enquiries you need. Because local search volumes are small, we estimate demand and likely click costs for your keywords before recommending a budget.
Should we advertise in Greek or English?
Often both, in separate campaigns. Locals frequently search in Greek, while expats, international buyers and many B2B searchers use English.
Can you take over an existing account?
Yes. We keep your account history, audit what is there and fix the biggest sources of waste first.
Do you also run Meta or LinkedIn ads?
Yes, when they suit your audience. See our online advertising page for Cyprus.
Who owns the Google Ads account?
You do. The account, its history and all data stay in your name. We work through access you grant and can remove at any time.
What access do you need?
Admin access to Google Ads and access to Google Analytics or Tag Manager so we can check and fix conversion tracking.
How long before the account is optimised?
The biggest sources of waste are usually fixed in the first 30–60 days. Bidding and lead-quality optimisation need around 90 days of clean data.
How are your fees structured?
Fees depend on scope and are agreed in writing after the account review. Ad spend is always paid directly to Google, separately from our fee.
Is your Google Ads budget reaching buyers?
Tell us about your account and goals. We'll tell you honestly whether we can improve it.
Review my Google Ads accountShare your website and current situation. Antriana will review the fit and reply within one working day with the most useful next step — even if Odyseo is not the right provider.